21. Respond to basic needs with what you have, introducing innovations inspired by nature, generating multiple benefits, including jobs and social capital, offering more with less: This is the Blue Economy.

20. Nature searches for economies of scope. One natural innovation carries various benefits for all.

19. In Nature negatives are converted into positives. Problems are opportunities.
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The Blue Economy permits to respond to the basic needs of all with what we have. As such, it stands for a new way of designing business: using the resources available in cascading systems, where the waste of one product becomes the input to create a new cash flow. In this way, jobs are created, social capital is built and income rises – while the environment that provides the basis for our lives is no longer strained and polluted. Thus, we can evolve from an economy where the good is expensive, and the bad is cheap, to a system where the good and innovative is affordable.

To achieve this vision, thousands of innovations were screened and hundreds identified which imitate natural ecosystems and their efficiency. 100 of those innovations were presented as a Report to the Club of Rome in 2009. About one third of those 100 innovations has already been implemented in companies around the globe, one third is in prototyping status and one third has been scientifically proven but requires further research to create market-ready products.

Since February 22, 2010, we are presenting one innovation per week including market data and indications of the potential and actual revenue streams. These business cases are distributed via newsletter and can also be found by registering to our community. Our aim is to inspire hundreds, thousands and even millions of entrepreneurs. This community acts as a platform for information and exchange.

Our Vision: to create 100 million sustainable jobs by 2020. Don't wait: act now!