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Xárene Eskandar
Los Angeles, US
Immortal since Apr 4, 2007
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    Web Compartmentivity
    Project: The Total Library
    I wrote this post December 2008 but didn't publicly post it here. I don't why, other than I hate facebook, I was ranting and thought I'll keep it to myself.

    But, appearing in this past year (2009), there are already solutions to what I perceive to be internet problems (ie CargoCollective, Behance Network and Google Wave are three solutions). Social networking needs to move into a broader collaborative environment for generating meaning, as well as moving away from information consumption to knowledge building. I don't want to hear of 'user-generated content'. Content doesn't always contain meaning; it is a neutral word and neutrality in the space of the internet is what allows it to deviate from full integration with the greater human network.

    The internet, or World Wide Web as it is affectionately referred to but rarely actually called by, was meant to connect without boundaries and borders, everyone and everywhere. Everyone was hotly pursuing unique and personal web and email addresses. YourName@hotmail.com and YourName.com were the catch of the day. Web addresses had permanent 'open house' for all to enter and visit and they were growing by the day. If you were a 'creative' you had your own dot com address and if you were not, you were on Tripod, Geocities, Angelfire or something of the sort. Site designs were personalized on the low-end with centre-justified mutli-coloured fonts and flashy animated gifs, or on the high-end with flashy Flash interfaces which come as presets and tools in new versions of Flash these days, or are just coded in a snap in a variety of other software and languages. Regardless of looks and limits in terms of who was online, and minus members-only forums, everyone was welcome everywhere.

    Type the address and click Enter, the World Wide Web is an undiscriminating portal.

    This trend of personalized websites and addresses became more and more sophisticated and by the dot com bust, if you Google a band or DJ, local or international, you would find their website; if you Google a friend you may have found them as well. You were also likely to not find your long-lost friends and classmates. You could pay up and use FindYourClassmates.com or some other people-finder web service, or you could use orkut and a select number of other newly minted "social networks." Your web just got cast bigger and wider because now you can find those who never had the personal web space nor the Tripod or Angelfire public spaces. Simultaneously blogs and vlogs start popping up and the web is getting bigger because every mom is now blogging about their toddler's eating habits and their family vacations and DIY home projects.

    The web is out of control! All the people you find, all the information all the happenings!

    But one day, you are forced to make an account before you can view a friend's profile, or read a blog or view pictures. You're closed off unless you join. What's the harm, so you make a friendster profile—but soon switch to myspace because you don't like friendster telling you who you can or cannot be on the web. You make a profile for yourself (and one for your cat for shits and giggles). Soon after you're barraged with friend requests (even for your cat from some obscure band trying to create a fan base). Well, you have the myspace so why not try the next popular marketing trick, facebook. This all a blast because you are re-connecting with friends you didn't even know you have!

    We are under the illusion—or is it delusion?—that our network has grown.

    The web has allowed for everyone to have presence in the world, and to be reached and read and viewed and reacted upon. Social networking sites and blog sites have taken this connectivity one step further by allowing for everyone to have a "personalized" presence regardless of skill and technical capabilities. But three issues have emerged:

    1_The meaning of true personalization is lost.
    2_The web is compartmentalized and actually made smaller.
    3_All information is secondary and tertiary. Primary sources are lost.


    1_
    I do not miss rainbow comic sans and animated gifs, but I do miss the obvious effort one made to create a website in an attempt at having a presence all their own. Despite the abundance of custom designed and coded websites, and personalized WordPress sites which veer far from standard WP, a massive majority of internet users link to standardized facebook/twitter/myspace profiles, the status quo of our online presence, masked as personal spaces of expression. The IKEA and DWR of the internet. A personal website (YourChosenTag.com) is hardy viewed unless it is the provided direct link on one of these social networking portals or if one makes a conscious decision to include a personal website in lieu of the social network profile.

    Maybe I am nostalgic, but, HTML, CSS and Javascripting are languages of our time. I see no reason for every internet user* of 2009 to not know these fundamental communication vocabularies to create their own existence online, even if it means creating the 90's equivalent websites in the latest version of Dreamweaver. The knowledge and command of these vocabularies for self-expression, is equal to building our vocabulary for our spoken language and expressing our thoughts verbally. To be more eloquent, we will quote and borrow thoughts from others whom are well-established. However, we will never be fully realized unless we take full command of our spoken language and begin forming our own thoughts and combination of vocabulary to communicate in. Similarly, we will take a myspace page and customize it to a certain permitted degree in CSS in order to express ourself, but a myspace page for a band will never explore the full range of creative possibilities a band can possess when the knowledge of the markup language is limited to begin with, and further limited by the nature of the space within it is used in. LinkdIn and facebook leave no space for web languages to be exercised, and through their perfect, regulated aesthetic and order only reveal the flawed social constructs of regulation and order: the economic system (where you worked, at what capacity, on what corporate gig) and of empty, one-way relationships ("for any one listening" here is my status for today...), where for acceptance we voluntarily stereotype and order ourselves into groups and affiliations.

    Updating news about oneself on facebook is about as impersonal as mass emails where an unknown number of recipients, maybe 5, maybe 500 are BCC'd. Though I hate CC's, I actually feel better with accidental CC's where I realize I am one of say 5 recipients 'chosen' to receive the news. I feel good to be thought of, it even feels better to know I was manually chosen; not only did s/he think of me, but actually went through a contact list of hundreds and clicked the radio button by my name. Just as the mass emailing, the facebook status updates have no intended target audience and no personalization of the subject. No, 'your network of friends' is too broad; every friend is different, and not every friend needs to know everything. As a result of receiving news in the passing, the system of empathy breaks.

    2_
    Costco offers everything you think you need and everything you never thought you need in large quantities. IKEA is the same. Both deal with consumption, one with comfort in excess, the other with lifestyle. If we limit ourselves to these two mega-stores which offer everything, we would miss out on the whole Mall and all the other offerings. Jeez, we'd even miss out on all the stuff Walmart has. Our shopping/browsing world gets reduced from the expanse of the Mall to the confines of the one or two stores. The isolation and shrunken space is furthered if we get catalogues and communication from only that one or two favoured stores. This claim needs a survey and I am speculating based on what I see around me. I used sit in a cafe, airport, school—anywhere with public internet—and I would look over and discover a new site someone was viewing. We all catch glimpses of each other's screens and a good part of what I see these days, and the past couple years, is a mini-web of a few million: facebook.

    Social networking users (being a user is a key issue, as opposed to being a creator) are like the shoppers of Costco, IKEA, etc who hardly venture to other stores. Even if they do check somewhere else out, it is through a recommendation or link on facebook. That is equivalent to someone recommending a product at Sears instead of your favoured IKEA; you accept the recommendation, however, when you do step into Sears, you go straight to that product and don't look through any other floor. You may look around the immediate vicinity of the product you were referred to, but that's just about it. Considering the billions of pages that make the internet, it appears that many have become users of few pages, rather than discoverers and creators of a greater number.

    3_
    The other day my friend and I decided to go to an after party. I asked where is it? She said she didn't know. I asked where did you see it? She said it was on my facebook. She might as well have said 'I saw it on a taxi ad'. Though, not being on facebook, I did not even know about the party at all, but my friend who is a facebook user didn't have much information either. I think our party life would have been more hopping if we knew the primary source of the information, and if it was posted and advertised on a more open and accessible network. This incident was not isolated and I have faced it many times.

    Information is easily shared and spread on the internet and as a result we are in a situation where news needs to be verified. It travels fast, gets re-posted over and over, commented on, reabsorbed, paraphrased, etc. Within less than a day, the original news source is not only lost, but the message is many times transformed. We have to pick and chose to find the right source and our task is harder online with the billions of webpages out there. But Google can only pull about 17% of those anyway**. To add to this dilemma of finding the right source, many of us get subjective selections of news through facebook posts. More often than not, all information in regards to a news worthy event, or a topic of interest, is right there on the Wall, requiring no need to navigate away from that facebook page. The act of 'navigating away' has long been a concern of web designers and marketers and we have seen many engaging ways of keeping people on a website, not allowing them to lose attention and move on to something else. facebook has brilliantly solved this by utilizing our trusted network, in addition to creating an easy interface for adding and sharing information. But the very sinister convenience of staying on one place and trusting your network means many times we do not seek the primary source of information. All information is therefore secondary.

    Granted human knowledge is bazillionary in terms of the generations and number of mouths and minds it has passed through to get to us, but we still have primary sources of knowledge to refer to for building new knowledge. We shouldn't be using and absorbing information; we should be building and creating new knowledge and that ain't happening if we don't venture out into the World Wide Web without a safety net.

    I want to get lost online and never come across a familiar index page.




    * Okay, so I kinda know js.
    ** I read that somewhere online.

    Fri, Nov 6, 2009  Permanent link
    Categories: rant, facebook, anti-social networks
    Sent to project: The Total Library
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    Xarene     Fri, Aug 9, 2013  Permanent link
    5 years later... Medium is what I call for in my first paragraph!
    "Social networking needs to move into a broader collaborative environment for generating meaning"
     
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