Color & Meaning
A cacophony of color.
Saturation, hue, contrast, tone, tint, shade- these are just a handful of the words we use to describe one of the most incredible perceptions we possess. We are wired to process color.
In our quest to tackle complexity, we at Y Worlds believe that it is vital to incorporate color into our language of semiotics. We cannot ignore that which has such a fundamental role in our thinking, our understanding and our perception. As part of our language, Visual Y, we have constructed a mechanism that uses color to indicate elements of validity and positivity. In addition, we will use movement, flow, texture and pattern to embed a richer meaning to the information.
Recognizing the non-universality of the meanings of any color, we have endeavored to establish a small set of spectra that can be easily remembered and applied.
Color is such a fundamental element of the human condition, and it’s a shame that it has thus far been so underutilized in language and thought. Color and pattern have the potential to fundamentally change how we organize and comprehend complex knowledge.
View the full post at the Daily Y.