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The Voyager update project
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    From _nessa
    Machinic Phylum
    a5skylar’s project
    The Voyager update project
    Description has not yet been created.
    Now playing SpaceCollective
    Where forward thinking terrestrials share ideas and information about the state of the species, their planet and the universe, living the lives of science fiction. Introduction
    Featuring Powers of Ten by Charles and Ray Eames, based on an idea by Kees Boeke.
    I thought it would be interesting to choose a credit card company for the sponsor of our water products based on our idea that all of the content we sell will be the same, allowing the packaging to imbue personalized meaning. This is basically what most credit card companies are trying to do with personalized cards already. All a card company provides is a means to increase personal spending by delaying payments over time with interest. They all “sell” debt, so it is interesting how differently the various companies try to spin it. Naomi Klein refers to Internet brands in "No Logo" as a more pure form of branding as a lifestyle and/or narrative because on the web a company is free to showcase itself through the philosophy of the brand without getting bogged down in the physicality of production, location, or product. In a way, credit card companies are afforded the same privilege to allow the character of the brand to carry 100% of the product's weight - it becomes all about the story. I have chosen Visa as the company of choice because their narrative seems to be, at first glance, the most robust. American Express firmly bases their card stratification on the financial status of the borrower, providing a fairly narrow approach to what our water could be: water for people who make X amount of dollars, or X amount, etc. Between MasterCard and Visa the choice is simple, take their mantras, plug in water and see what happens. "For everything else there's water" versus "Life takes water" - I think we have a winner. When you first log on to the Visa website, you are faced with a dilemma: who am I? Am I Classic or Secured? I would like to think of myself as Gold but then why not Platinum? However, what I am most interested in are the Visa Signature and Rewards Cards because they provide the most effort on the part of Visa to slice and dice its audience. Visa Signature is divided up into Sports & Entertainment, Fine Wine & Food, Travel, Hotel & Spa, Shopping, and Concierge. Now if you are a Lakers fan, or are a country music fan, there’s a card just for you. The Rewards Cards partner up with different brands (BMW, Amazon, Borders, ESPN, Nordstrom, Starbucks, Trump, US Airways, Capitol One, etc) to provide a special second layer narrative that Visa can attach itself to – find what they already love and embrace it too, brilliant. Capitol One is an interesting offshoot because as an autonomous provider of cards with Visa logos, they have even more specialized promotions including a card-building program where you can upload a personal image, pick your rate and rewards schema. Possible trouble with choosing Visa is where and why they would sell water. Visa isn’t in the business of product exchange, which means they don’t have stores or a distribution infrastructure. Visa also has a desire to locate themselves within existing paradigms, which we might be what we are challenging. Visa is also in the business of branded transparency, i.e. if you like BMW or drive a BMW, use our BMW branded card. So that Visa is not represented as a special, unique entity in your wallet, but an obvious manifestation of things you already have an emotional/commercial connection to. However, it might not be a bad thing to propose Visa to do the opposite. If they made cards clever and obscure enough, people might carry them just for the style, not planning on ever using them of course.
    Wed, Feb 20, 2008  Permanent link
    Categories: water
    Sent to project: The Voyager update project
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    HOBBIES
    water for stamp collectors
    water for miniature train set conductors
    water for crossword puzzle solvers
    water for crossword puzzle solvers that defected to Sodoku
    water for nudists
    water for people who like Star Wars
    water for people who like Start Trek
    water for people who think Star Wars and Star Trek are the same thing
    water for car enthusiasts
    water for animal enthusiasts
    water for people who go to the gym a lot (to exercise)
    water for people who go to the gym a lot (to check out chicks)

    WEIRD TRAITS
    water for people who prefer tape over glue
    water for people who use paper towels as real towels
    water for people who take their shoes off when they are home
    water for people who make other people take their shoes off inside of their homes
    water for asians who only eat sticky rice
    water for people who always wear shorts
    water for people who always wear sandals
    water for people who read books inside Barnes and Noble
    water for people who only light their cigarettes with matches

    HOT TICKET TRAITS
    water for people who drive hybrids
    water for people who think the answer to stopping war is a t-shrit
    water for people from Berkeley
    water for people who believe in global warming
    water for people who think people who believe in global warming are hippies
    water for people who ride bikes or take the bus (by choice)
    water for people in approval of abortion
    water for people who think abortion is murder
    water for people who think illegal immigrants are taking their jobs and draining the economy
    water for people who employ illegal immigrants
    water for illegal immigrants
    water for legal immigrants

    SLANG
    water for hoes
    water for OGs
    water for pimps
    water for homies
    water for dudes
    water for chicks
    water for douches (the people)
    water for dawgs
    water for dogs
    water for boyz
    water for boys
    water for gurlz
    water for gurls
    water for girls

    RIVALS
    water for USC fans who hate UCLA
    water for UCLA fans who hate USC
    water for Angels fans who hate the Dodgers
    water for Dodgers fans who hate the Angels
    water for Yankees fans who hate the Red Sox
    water for Red Sox fans who hate the Yankees
    water for Clippers fans who hate Kobe
    water for Lakers fans who think the Clippers don't deserve to play at the Staples Center
    water for Ducks fans who hate the Kings
    water for Kings fans who hate the ducks

    SEX TOY ENTHUSIASTS
    water for people who use butt plugs
    water for people who use dildos
    water for people who use booty beads
    water for people who use "the rabbit"
    water for people who use condoms
    water for people who don't use condoms
    water for people who think sex toys are "yucky"
    water for people who wear edible underwear
    water for people who eat edible underwear
    water for people who ate real underwear they thought was edible
    water for people who use vibrators
    water for people who use bananas (for girls)
    water for people who use banana peels (for boys)
    water for people who use lubrication

    CELEBRITIES

    water for people who think Jamie Kennedy is funny
    water for people who know Jamie Kennedy isn't funny
    water for people who listen to Dane Cook
    water for people who listened to Dane Cook before he was famous
    water for people who were sad when Heath Ledger died
    water for people who think Anna Nicole Smith married for love
    water for people who think Brad Pitt and Jennifer Aniston made a cuter couple
    water for people who with they were Hugh Hefner
    water for people who wish they were a playmate
    water for people who think Sean Connery was the best Bond
    water for people who like to talk like Sean Connery

    ATTRACTIVENESS
    water for people who like other people of the same sex
    water for people who like other people of the opposite sex
    water for people who like other people with straight teeth
    water for people who like other people with love handles
    water for people who like other people who are hairy
    water for people who like other people who have great personalities
    water for people who like other people, personality optional
    water for people who like other people with tattoos
    water for people who like other people taller than themselves

    STUFF THAT IS COOL

    water for people who smoke ("Cool" brand only)
    water for people who like Eminem
    water for people who think they are the real "Slim Shady"
    water for people who like nude beaches
    water for people who like cage fighting
    water for people who like things that are fast
    water for people who like things that are on fire
    water for people who think bigger is better
    water for people who wear their hat sideways
    water for people who wear their pants below their waistline
    water for people who have an iPhone

    DIETERS
    water for people who are on Trimspa
    water for people who are on Jenny Craig
    water for people who are on Nutrisystem
    water for people who are on Ephedra
    water for people who don't eat carbs
    water for people who are on Weight Watchers
    water for people who are on Lindora
    water for people who exercise and eat less
    Sun, Feb 17, 2008  Permanent link
    Categories: water
    Sent to project: The Voyager update project
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    Chemical and Physical:

    - Consists of two Hydrogen atoms polar-covalently bonded to an Oxygen atom at 104.45 degrees.
    - Although Oxygen shares an electron with each Hydrogen atom, it shares unequally, hogging the electrons a higher percentage of the time. This gives the "top" Oxygen portion of the molecule a slightly negative charge, and the opposite "bottom" Hydrogen ends a slightly positive charge.
    - Because of water's polar nature, it is a great solvent, commonly referred to as the "universal solvent".
    - Things that dissolve well in water (salts, sugars, acids, etc...) are referred to as "hydrophilic". Conversely, fats and oils are "hydrophobic". Even the proteins and DNA inside of our bodies, are bathed in water.
    - In moderate amounts, water is tasteless and colorless. However, in larger quantities is does have a slightly blue tint.
    - Water has high adhesion and surface tension because it is polar, however, it also falls victim to capillary motion (when it is more attracted to another substance than itself). Capillary motion occurs when water moves from areas of wet soil to dry soil, creates a meniscus in a tube, or the dripping of tear fluid away from the tear duct.
    - Water's high specific heat capacity is a large reason that the temperature on Earth remains fairly constant.
    - Even given water's benign characteristics, some substances like lithium and potassium react violently with water.

    Water in the Cosmos:

    Here is a great breakdown from Wikipedia, "Water":

    Water vapor is on:
    • Mercury - 3.4% in the atmosphere
    • Venus - 0.002% in the atmosphere
    • Earth - trace in the atmosphere (varies with climate)
    • Mars - 0.03% in the atmosphere
    • Jupiter - 0.0004% in the atmosphere
    • Saturn - in ices only
    • Enceladus (moon of Saturn) - 91% in the atmosphere
    • exoplanets known as HD 189733 b[5] and HD 209458 b.[6]

    Liquid water is on:
    • Earth - 71% of surface
    Strong evidence suggests that liquid water is present just under the surface of Saturn's moon Enceladus. Probably some liquid water is on Europa.

    Water ice is on:
    • Earth - mainly on ice sheets
    • polar ice caps on Mars
    • Titan
    • Europa
    • Enceladus

    How does water make it around the cosmos?
    - It is thought that when stars form they create a shock wave of gas and debris. This wave impacts the gases already present in the environment and the impact creates heat, under which water it produced.

    How do we detect water outside of Earth?
    - If you beam light at a far away planet's atmosphere, you can analyze the changes in the spectrum when it hits - different substances have different effects.

    Water on Earth:
    - 71% of Earth is water
    - 97.2% of Earth's water is located in the oceans
    - 90% of Earth's freshwater is locked in the Antarctic Ice Sheet
    - How "big" is all the water on Earth? Answer = 326,000,000 cubic miles
    - I'm pretty sure we all know about the water cycle, but here's a link just in casehttp://en.wikipedia.org/wiki/Image:Water_cycle.png

    Some Interesting Water Properties:

    - Fog
    - Rainbows (refraction)
    - Tides
    - Ice is less dense that liquid water, so it floats. I think this is a funny fact because I like to image what all the beverage commercials would look like without the ice bubbling and floating refreshingly at the surface.

    Here's a pretty cool site with a survey of water in Space-Collective-Like terms.
     http://www.u24u.com/Intro/intro.html 
    Sun, Feb 17, 2008  Permanent link
    Categories: water
    Sent to project: The Voyager update project
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