chaudown
ID: MER18NZI
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Branding the Species
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    From chaudown
    Field Trip
    chaudown’s project
    Branding the Species
    Background: Voyager’s Interstellar record is a disk with encoded information that was attached to two space probes currently making their...
    Now playing SpaceCollective
    Where forward thinking terrestrials share ideas and information about the state of the species, their planet and the universe, living the lives of science fiction. Introduction
    Featuring Powers of Ten by Charles and Ray Eames, based on an idea by Kees Boeke.
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    standards
    Project: Branding the Species
    The myth of normal: the media imposes an invisible set of rules and conventions through which MEANINGS and CONNOTATIONS, which are in reality SPECIFIC TO CERTAIN GROUPS, are MADE TO SEEM UNIVERSAL for a whole society.





    Whereas the most desirable human body was based on physical fitness in the natural environment, the new human body connotes social success, which can be read through fashion or body features. Male suits and female high-heels promote a sedentary lifestyle that accompanies financial success, one of the most desirable features to survive in the human/social/cultural environment.

    The media is a large proponent of standards in physical appearance making "ultimate beauty" an essential social standard.

    How will we continue to direct our own evolution?

    Tue, May 6, 2008  Permanent link

    Sent to project: Branding the Species
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    WarpedREVolution     Tue, May 6, 2008  Permanent link
    More like, how will they continue to direct our evolution, and by they I mean the people that have rose to power. Will they practice good social corporate responsibility or will they lead our species to
    rene     Tue, May 6, 2008  Permanent link
    It's intriguing to imagine the Dove campaign seen through the eyes of a higher intelligence. These commercials look like self-induced shark attacks. If you branded the species like this and an alien civilization would get to see these clips they might look at the idea of "beauty" presented here as tragic mutilations of one kind or another. Our ideas about beauty go a long way in advertising how deeply strange our collective self-image and our desire to adapt to it can be.

    dmitridb     Wed, May 7, 2008  Permanent link
    The company Unilever owns Dove. They also own many other self image-related things, such as those "AXE" deoderants that make you smell like a dickflower. I'm sure a lot of you know the kind of guy who wears WAY too much of that shit because they think it'll get them pussy.

    It's something I find pretty amusing, the contrast within the same company's ad campaigns, just showing how it's all just controlled by market demand and bottom-line profits. I mean, you see this "campaign for real beauty" completely undermined with anything like these from the EXACT same corporation:

    http://www.youtube.com/results?search_query=axe+commercial&search_type=

    A higher intelligence probably wouldn't have a hard time figuring out that it's all just about this weird system of abstracted worth called "$$$" we've made up for ourselves that's fucked everything up.
     
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