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Jong Hwa (Duly) Lee (36)
NYC_LAX_ICN_PTY, PA
Immortal since May 10, 2007
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    Where forward thinking terrestrials share ideas and information about the state of the species, their planet and the universe, living the lives of science fiction. Introduction
    Featuring Powers of Ten by Charles and Ray Eames, based on an idea by Kees Boeke.
    Client:
    Empresas Bern

    Project:
    Atelier, Costa del Este (under construction)

    Scenario:
    _Use fashion design techniques to dress up the building
    _Limitation to use stock aluminum profiles
    _Parametric system inspired by wave folds and color gradation

    Credits:
    Jong Hwa Duly Lee & Satoru Sugihara (facade design)
    Eric Aicardi (corporate architect)
    VIALMO (mock-up fabrication)


    Collaboration w/
    Jacqueline Bern de Mena

    Panama City, Panama 2016

    Mon, Jan 9, 2017  Permanent link

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    Client:
    ATMANĀ PTY

    Scenario:
    _Create a 125 m2 temple space in the middle of busy city
    _Glass-box as vitrine to a peaceful yoga practice space
    _Flooring is the “mat” : salvaged wood from under the Bayano lake
    _Juicería as a yogi-canteen to replenish the body














    Photography by Orlando Montoya


    Credits:
    Jong Hwa Duly Lee (principal)
    w/ Ricardo J. Bermúdez (consultant)
    + Kenny Valdespino (project designer)
    + Elias Mendoza (project assistant)
    & Santiago Cambefort (contractor)


    Costa del Este, Panama City 2014

    www.atmanapty.com_go to link
    Mon, Sep 14, 2015  Permanent link

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    Scenario:

    _Artist vitrine for Hermés flagship store in Panama City, Panama
    _100th year anniversary of the inauguration of Panama Canal
    _The opening of a third set of locks





    The inauguration of the Panama Canal in 1914 meant a great deal more than the opening of a passage between the Atlantic and Pacific Oceans: It actually signified the “shrinking” of our planet, since it facilitated closer contact between continents to the benefit of exploration and trade among nations. With this event, nothing was ever again as far away as it had been before. In short, the Panama Canal was (and is) the key to empowering and expanding the great human adventure, long before the term “globalization” came into vogue.

    The Panama Canal celebrated the centennial of its opening in 2014. This anniversary was underscored by the opening of a third set of locks, which once again changed the face of the world by permitting passage of ships with greater tonnage, thus encouraging greater shipping trade than ever before.

    Hermés Panamá, the brand’s flagship store on the Isthmus of Panama, located in the Multiplaza mall, recently presented its theme show windows entitled “The Passage: Voyage through the Link of Universe”, specially created by South Korean artist Jong Hwa Duly Lee. With this presentation, Hermés pays tribute to the contribution of French construction work to the Panama Canal and joins in the celebration of the canal’s one hundredth anniversary.






    Each window was designed to represent a scene from the voyage of a “Post-Panamax” class ship known as “The Orange Horse” across the Atlantic and Pacific Oceans, casting off from the French city of Saint Malo and passing through the Panama Canal.








    Striking a parallel with the rite of passage that crossing the continent through the Panama Canal signifies, the voyage that the artist portrays in six show windows provides a link between Hermés and the Canal, with the great human adventure as a common denominator.

    And that is an adventure with which, by its own experience, Hermés is more than familiar.

    (Article from Luxury Road Magazine International 2015 Spring edition)









    Credits:
    Jong Hwa Duly Lee

    Client:
    Hermés Fabourg St.Honoré, Paris

    Collaboration w/
    Abierto Design House
    Laser Cutting Shop
    DominoBox
    Visual Arquitectura
    Purpura Design Studio
    Flan de la Casa


    Project team:
    Elias Mendoza
    Kenny Valdespino
    Luis Guillen
    Angel Alvarado
    Alexandra Vallarino
    Diana Vidal
    Leslie Molina
    Arturo de la Guardia






    Panama City, Panama 2014

    Photography by Alex Alba

    CONCEPT BRIEF_go to link
    Mon, Mar 16, 2015  Permanent link

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    Scenario:

    _Embracing of the Basque tradition - “El Señor Arbol” as symbol of founding roots, vitality and protection.
    _Figuring of the patriarch as Tree of Life - interconnecting respect, love and family values in this center piece for client’s new home.
    _Emulating dendrochronological formations, interconnecting the DNA of family tradition by layering incredible amounts of custom cut panel sections.
    _Creation of tree-trunk / branch-like patterns using concave and convex strategies to nurture functional “fruit” bearing storage systems.




    When introduced to the client and her family, their underlying importance in family tradition and value building was most evident. This noble attitude preceded the driving force for the conceptualization of the project, and what was initially only a subject intention to consider as a philosophical ingredient, has eventually engulfed, hands-on, the entire design process from origin to end. The intimacy of this recognition unveiled the substance of the client’s family bond - directing to her husband’s Basque background as founding stone that bestows the secret of “Zuhaitz Jauna” (or El Señor Arbol) in him. This infinite responsibility and pleasure, as patriarch of the family is inscribed in each building block, as a future dendrochronological time-line, ensured by the client’s loving intention, one-by-one, manifesting her careful projection of tradition building. Zuhaitz Jauna is their own “Tree of Life”, their own connection of heaven and the world - a most elegant way to place the symbolic foundation of their family in their new home.




    Credits:
    as makeSHIFT:NOW
    Jong Hwa Duly Lee (principal)
    Elias Mendoza (project designer)

    collaboration w/ Satoru Sugihara (computation design)
    fabrication w/ Ardeco (Panama)


    Client:
    Jacqueline Bern de Mena

    Panama City, Panama 2014




    ...waiting for the Basque party...


    Sun, Jul 27, 2014  Permanent link

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    It’s a seed
    It’s a root
    growing suspended in mid-air
    appears only in dreams
    to those innocent night sleeps
    as clouds of wishful thinking



    Credits:
    as makeSHIFT:NOW
    Jong Hwa Duly Lee (principal)
    Elias Mendoza (project designer)

    Client:
    JBdeM

    Panama City, Panama
    July 2014
    Sun, Jul 27, 2014  Permanent link

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    Scenario:

    "Uncertain if it was during a travel in her dream or in a far distant life-time, she carefully went collecting ten volcanic eruptions along the way - each one giving her the magical courage to imagine and the curiosity to ask inconceivable questions. Each explosion arranged in distinct stages of her unique impressions, fantasies and deep desires, which eventually formed in her memories the windows to her lustrous life to come. Could it be that she had been here already? A calling never fulfilled? A beautiful second chance before an unbearable vicious circle of missed trusts and hesitations..."

    Inspired during a visit to Gapalagos Islands, Ecuador 2014






    Credits:
    as makeSHIFT:NOW
    Jong Hwa Duly Lee (principal)
    Elias Mendoza (project assistant)
    Kenny Valdespino (project assistant)

    Donation for Museo de Arte Contemporaneo (MAC)
    Panama City, May 2014

    Tue, Jun 3, 2014  Permanent link

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    version 3

    by Abierto Corp. w/ Fundación ParqueArte
    as Founder & Director


    Parque Omar - March 21, 22, 23
    Panama City, Panama
    30,000 attended


    "La Cultura es Nuestra Nave"







    photos by: 1&3 Christian Garcia, 2 Amit Nathani

    WRAP REPORT (SPANISH)_go to link

    festivalabierto.com
    facebook.com/festivalabierto
    instagram.com/festivalabierto
    Mon, Jun 2, 2014  Permanent link

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    Scenario:
    _Talk about inspirations for Festival Abierto (Jul.11.2013)

    TEDxPuntaPaitilla_go to link
    Thu, Aug 1, 2013  Permanent link

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    "This restaurant's chef, while attempting to smoke the pitahayas, foolishly ended up burning it down. So, if you're looking for the chandeliers, try MAC on Feb 21 2013." (Prof. Kwabi)


    "Hanging in a black limbo space of burnt ashes..." Museo de Arte Contemporaneo - RADAR 2013


    Program:

    _Chandeliers for a smokehouse restaurant

    Scenario:
    _Drawing from the mysterious fruit's geometrical cue to generate formal parameters
    _Creating hairy-ness effect through differentiated porosity controls
    _Corrupting the computer precision by "smoking" the Pitahayas into an aleatory coloring scheme

    Steps:
    1: Define radius of each ring-section to create shape, size and volume of pitahaya!
    2: Select the number of geometrical cells you want on its skin
    3: Control de aperture of geometrical light openings!
    4: Draw a shading map to screen the porosity percentage to emulate “hairiness”
    5: Now, turn on the fire, smoke away and burn your pitahaya!

    Credits:
    as makeSHIFT:NOW
    Jong Hwa Duly Lee (principal)
    w/ Elias Mendoza (designer)
    collaboration w/ Satoru Sugihara (computation design)
    Laser Cutting Shop_go to link


    Special Thanks:
    Manuel Ferrer & Ariana Arias






    DESPUES DE MUCHO TIEMPO... (in Spanish by Elias Mendoza)




    Hace mucho tiempo existía una fruta mágica, se decía que brindaba poderes especiales y curaba males al ahumarlas y ser digeridas.

    Se llamaban “Pitahayas”.

    En una expedición, Prof. Kwabi encontró tres de las frutas mágicas y las llevó donde el Chef Mario Castrellón para que las ahumara, pero al intentarlo, este término quemándolas y convirtiéndolas en cenizas.

    Estas cenizas reposaron durante muchos siglos en el lugar donde habían sido destruídas, hasta que los kimberlitas encontraron las cenizas que alguna vez fueron las mágicas pitahayas. Después de mucho trabajo, las convirtieron en hermosos diamantes multicolor como un regalo para la Princesa Ari.

    Ari las recibió con alegría en su castillo presentándolas ante sus seguidores, para que todos disfrutaran de su belleza.








    Pero las cenizas solo alcanzaron para 2 diamantes ¿dónde podrían estar las cenizas de la tercera Pitahaya?

    -


    Pitahaya Collection
    Photography by Alfredo J. Martiz J.


    VIDEO
    Videography by Alfredo J. Martiz J.
    Tue, May 28, 2013  Permanent link

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    version 2

    by Abierto Corp. w/ Fundación ParqueArte
    as Founder & Director


    Parque Omar - March 22, 23, 24
    Panama City, Panama
    25,000 attended

    "Un Mar de Nuevas Ideas"






    photos by: 1 Google Earth, 2 Moises Rodriguez, 3 Kat Yurchenko, 4 Alex Alba


    FA2013 WRAP REPORT (ENGLISH)_go to link

    festivalabierto.com
    facebook.com/festivalabierto
    instagram.com/festivalabierto
    Wed, Mar 27, 2013  Permanent link

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