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Jong Hwa (Duly) Lee (39)
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    The Passage: Voyage through the Link of Universe
    Scenario:

    _Artist vitrine for Hermés flagship store in Panama City, Panama
    _100th year anniversary of the inauguration of Panama Canal
    _The opening of a third set of locks





    The inauguration of the Panama Canal in 1914 meant a great deal more than the opening of a passage between the Atlantic and Pacific Oceans: It actually signified the “shrinking” of our planet, since it facilitated closer contact between continents to the benefit of exploration and trade among nations. With this event, nothing was ever again as far away as it had been before. In short, the Panama Canal was (and is) the key to empowering and expanding the great human adventure, long before the term “globalization” came into vogue.

    The Panama Canal celebrated the centennial of its opening in 2014. This anniversary was underscored by the opening of a third set of locks, which once again changed the face of the world by permitting passage of ships with greater tonnage, thus encouraging greater shipping trade than ever before.

    Hermés Panamá, the brand’s flagship store on the Isthmus of Panama, located in the Multiplaza mall, recently presented its theme show windows entitled “The Passage: Voyage through the Link of Universe”, specially created by South Korean artist Jong Hwa Duly Lee. With this presentation, Hermés pays tribute to the contribution of French construction work to the Panama Canal and joins in the celebration of the canal’s one hundredth anniversary.






    Each window was designed to represent a scene from the voyage of a “Post-Panamax” class ship known as “The Orange Horse” across the Atlantic and Pacific Oceans, casting off from the French city of Saint Malo and passing through the Panama Canal.








    Striking a parallel with the rite of passage that crossing the continent through the Panama Canal signifies, the voyage that the artist portrays in six show windows provides a link between Hermés and the Canal, with the great human adventure as a common denominator.

    And that is an adventure with which, by its own experience, Hermés is more than familiar.

    (Article from Luxury Road Magazine International 2015 Spring edition)









    Credits:
    Jong Hwa Duly Lee

    Client:
    Hermés Fabourg St.Honoré, Paris

    Collaboration w/
    Abierto Design House
    Laser Cutting Shop
    DominoBox
    Visual Arquitectura
    Purpura Design Studio
    Flan de la Casa


    Project team:
    Elias Mendoza
    Kenny Valdespino
    Luis Guillen
    Angel Alvarado
    Alexandra Vallarino
    Diana Vidal
    Leslie Molina
    Arturo de la Guardia






    Panama City, Panama 2014

    Photography by Alex Alba

    CONCEPT BRIEF_go to link

    Mon, Mar 16, 2015  Permanent link

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