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Comment on The story of stuff - another point of view

jonobr1 Wed, Jul 23, 2008
in looking over the site I felt that the visual aesthetic was ironic if not completely hypocritical in allying itself with the same corporations Annie Leonard deemed greedy.

Doesn't it look an awful lot like a UPS advertisement???

Brings up an issue should you fight from within the box or do you go about trying to make a separate visual vocabulary to distinguish your point from the entities you dislike?