Twisting the screen

There is a lot of hurry these days. On a month, 3 Spanish televisions launch their online clones. The video on demand can be considered a realistic way for television, or the meaning of how we watch at that.

But there are curious and interesting concepts that will be forced to evolve as the same way. Ads, users, PVRs …

Last months, we were working on a new format promotion. It was focused on the user generated content, and there was a kindly and viral promotion.

You can test it here (login required)

The aplication was able to generate more tv contents on the own channel, and, surprising, on other channels.



The recorded interview on T5 site
This situation is hilarious...xD

The channel and us, as creators, was very happy with the response of the users. But thinking about and with the facts, there is a starting evolution for the role of user. A new role with clever and interesting offers for evolve the web 2.0 social concept.

Gentlemen, start your engines!

Sun, Jun 8, 2008  Permanent link
Categories: user, evolution, television, user generated content