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Emergent day to you. 2010-04-22 is my knowmad birthday. Think I understood the word. More to emerge.
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    The human species is rapidly and indisputably moving towards the technological singularity. The cadence of the flow of information and innovation in...

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    Where forward thinking terrestrials share ideas and information about the state of the species, their planet and the universe, living the lives of science fiction. Introduction
    Featuring Powers of Ten by Charles and Ray Eames, based on an idea by Kees Boeke.
    One of my paid hobbies has been innovation for the company, as in making new technology work for us to help us complete our jobs for clients, easier, faster or more reliable. More than a year ago, one of my responsibilities shifted from process innovation to business development. Loving it.

    In my free time, took basic courses in project management, both waterfall and agile, read business books like Tribal Leadership and The Culture Game, all good and valuable, but none of these prompted me to post to Space Collective.

    The framework for directed innovation does. It is old enough to be proven in business and criticized in public, yet new enough (to me, anyway) to get excited about innovation insights. (You too, maybe?)

    Let's begin with quoting from one of many insightful articles from the company Strategyn, whose logo I borrowed for the image, The New Language of Innovation


    [image goes here if upload works again]


    The Language of Innovation

    Innovation

    Since people buy products and services to get a job done, innovation is defined as the process of devising a product or service concept that helps customers get a job or jobs done better. The innovation process begins with market selection and ends with a product or service concept that is approved for development. Ideally, only winning product concepts enter the development process. To be approved for development, a winning concept must also meet company success and societal criteria.

    Idea-first Approach to Innovation

    An inherently flawed approach to innovation that starts with the generation of ideas and is followed by evaluation and filtering methods that determine which ideas customers like best without ever explicitly understanding all their needs. Although this approach is popular, the chances of coming up with an idea that precisely addresses all the unmet needs of target customers is near zero. This approach is analogous to a sharpshooter trying to hit a target without knowing what the target is or a doctor prescribing a treatment without observing patient symptoms. It is a time-consuming and costly approach that may never produce a winning concept. Because it is nothing more than guesswork, it will always result in low success rates.

    Needs-first Approach to Innovation

    An approach to innovation in which companies first uncover all the customer’s needs, then determine which are unmet, and then devise solutions to address those unmet needs. Historically, the needs-first approach to innovation has been ineffective, but the approach is not inherently flawed. The approach has been ineffective because in most companies there is no agreement on what a need is, and few companies believe all the customer’s needs can be captured. They have been told for years that customers can’t articulate their needs and that customers have latent needs, neither of which is true. (See “customer need”.)

    Outcome-Driven Innovation (ODI)

    Outcome-Driven Innovation is an innovation process invented by Strategyn in 1991 that has been tested and refined for over 20 years. It is an effective needs-first approach to innovation that has an 86 percent success rate.


    That's a bold promise, and reading through their published examples, I believe this approach can deliver in many corporate cultures. The Innovation and Strategy Blog quotes Tony Ulwick, author of what customers want and Strategyn CEO, saying,"Failing fast and pivoting are not an innovation strategy"

    Looking forward to learn more.

    Full disclosure: I hold no stake in this company and am not a client, nor affiliated to officers of theirs.
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    Meet Gangaji, who speaks about silence and space and writes in Hidden Treasure:

    Naturally we have been thrilled to realize that we can choose to live a different story, one we feel more in alignment with. There is yet another choice. We have the capacity to take a moment and release all stories. We can experience what it means to be nobody, uncovered even by our primary identity.

    Underneath all the stories, we can experience that deep core of ourselves that is historyless, genderless, and parentless. Naked. That presence is unencumbered by relationships and has no past and no future. In the core of our beingness we are free of definitions. Unencumbered by our definitions we experience ourselves as conscious intelligence aware of itself as open, endless space. This instant of being storyless is an instant of freedom. For even if our story is filled with light and beauty, to the degree that we define ourselves through that story, we are less free.

    After such a moment, stories are never the same. They can be present, as they most likely will be, but they no longer have the inherent power to define our reality.




    Enjoy the invitation to become conscious of what is always here, while Gangaji teaches us nothing, in 8 minutes video of Satsang, (Sanskrit सत्सङ्ग sat = true, sanga = company), a call to the collective space of refuge, this heart of space.
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    ... our children can only do as bad as we are doing, and this is the challenge we are facing - we have to go beyond it. — Gunter Pauli

    Click image for video

    Quoting more for context

    Forget about the fact that while we were doing in the past the right way is going to bring us to the future.
    It is not
    and this is one of the biggest lessons we have
    as parents, we want our kids to be better
    and here is a picture of my little baby
    and my two sons
    we always want it to be better but that means that we have to create the space of our children
    can invent, develop new pathways to the future
    Because if we are only teaching what we know
    our children can only do as bad as we are doing
    and this is the challenge we are facing
    we have to go beyond it.

    ...

    My quest today is to see how can we design a new competitive model
    a business model based on sustainability whereby we define sustainability
    as the capacity to respond to the needs of all with what we have
    and that's the way natural systems do it all the time
    the past twenty years we've been doing things…
    that we thought were the normal way to do it
    but it was an economy that was based on what we did not have
    and so what do we have?
    well, first of all we have a lot of needs
    and since there are so many unmet needs for water, for food, for healthcare, for housing
    there is a growing demand, even at a time of a recession
    and we have the science to develop it
    so much of the science is available
    and we don't use it, it gets buried
    so how do we achieve a sustainable society?
    we achieve a sustainable society when first of all, we think positive
    that's what this conference is all about
    think positive
    second, learn creatively
    and third, if any one of you thinks this meeting is a success
    it is because when you go out of this meeting you do something
    too many meetings are talk shops
    too much talking, no action
    dream it, don't do it
    that's unfortunately what we hear too often
    so my work today, is very much focusing on doing all of this at once

    ...

    More from Gunter Pauli's TEDxTokyo talk, with full transcript on http://dotsub.com
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