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Immortal since Jan 2, 2008
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    From brendan
    Shape vs. Color
    Now playing SpaceCollective
    Where forward thinking terrestrials share ideas and information about the state of the species, their planet and the universe, living the lives of science fiction. Introduction
    Featuring Powers of Ten by Charles and Ray Eames, based on an idea by Kees Boeke.

    "The brain acknowledges and remembers shapes first. [...] Color is the second in the sequence. [...] The brain takes more time to process language, so content is third in the sequence behind shape and color."
    - Alina Wheeler, "Designing Brand Identity"

    "Angela Wright, a colour psychologist at agency Colour Affects, adds: 'Colour is noticed by the brain before shape or wording.' [...] The mind absorbs colour before design or wording and it is estimated that as much as 90% of the information taken in about a new brand is related to colour."
    - Ruth Mortimer, "The Colour of Money"

    So which do we process first, shape or color?
    Mon, Jan 7, 2008  Permanent link
    Categories: color, perception, shape
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