Final
Project: Branding the Species

watch here

THIS MOVIE HAS SOUND!

Tue, Jun 3, 2008  Permanent link
Categories: expression, hands, culture, reality
Sent to project: Branding the Species

My Final Animation
Project: Branding the Species

Thu, May 29, 2008  Permanent link
Categories: expression, perception, hands, reality
Sent to project: Branding the Species

A Big Change
Project: Branding the Species

So...I'm doing an animation now.

Thu, May 29, 2008  Permanent link

Sent to project: Branding the Species

Another Book Update
Project: Branding the Species

Here is a list of completed objectives since last update:

• The low touch color spectrum is complete and has been applied to the book. The colors are more subjective than that of the high touch. I'm considering whether or not that's a good thing


• I've decided to apply excerpts from my interviews in my book. The excepts are placed at the beginning of each new color/word association and in the color of the opposed "high" or "low" association. For example, the text color for the "warm" quote will be the same as the associated color for "cold". I've applied minimal typography as well. Not sure if keyword should or shouldn't be emphasized in some way.
  
• The legend/key has been moved to the beginning of the book. Still considering placing all lows on the right and highs on the left.
  
• Added extra pages of black at the end of the book to help with the flow.
  
  
  View here.

Sun, May 25, 2008  Permanent link
Categories: expression, perception, hands, reality, culture, symbolism
Sent to project: Branding the Species

Proposed "Low" Spectrum
Project: Branding the Species

The colors associated with "low-touch emotions" are more subjective compared to the rather expected decisions for the HTS. I may go back & revise the HTS after all. It may also be wise to juxtapose the HTS & LTS on the same spread to emphasize a dichotomy. We'll see.

Thu, May 22, 2008  Permanent link

Sent to project: Branding the Species

HIGH TOUCH COMPLETED
Project: Branding the Species

view here

Tue, May 20, 2008  Permanent link
Categories: expression, culture, hands, reality, perception
Sent to project: Branding the Species

Some Clarification
Project: Branding the Species

My book will, in hope, communicate the sensation of positive and negative touch through visual color references.

The breakdown:

By interviewing numerous individuals about the emotions felt when one is touched vs. not touched, I have come up with a list of 19 "high-touch" emotions and 19 "low-touch" emotions that correlate with this sensation.

Next, I assigned specific "colors" that best communicate the emotion perceived. For instance, warm is assigned a warm orange-brown to communicate the sense of warmth etc. To somehow connect the emotions via the limitations of a book, I've decided to blend the colors/emotions in 19 equal steps. Each color then becomes a combination of emotions, much like the combination of emotions an individual experiences when touched.

My chart (1-1, 1-2, 1-3 etc.) is basically saying (I feel intensely warm, I feel very warm and minutely comforted, I feel very warm and a little comforted etc.) My spectrum is categorical and ordinal.

The High Touch Spectrum is below:


Low Touch Spectrum coming soon.

Hopefully this will bring some clarity to my project. I'd appreciate some comments.

Tue, May 20, 2008  Permanent link
Categories: perception, hands, expression, culture, reality
Sent to project: Branding the Species

Updated Book Draft
Project: Branding the Species

Right Here

Fri, May 16, 2008  Permanent link
Categories: perception, hands, expression, culture, symbolism, reality
Sent to project: Branding the Species

Book of Color
Project: Branding the Species

I am making a book of colors that correlate with the emotions one feels when they are touched/not touched by a human being. You can view my 'very' rough draft right Here

Wed, May 14, 2008  Permanent link
Categories: perception, hands, expression, culture, symbolism, reality
Sent to project: Branding the Species

Fact
Project: Branding the Species

HUMAN TOUCH = HAPPINESS

Positive human interaction via touch leads to a happy human being

Wed, May 14, 2008  Permanent link
Categories: perception, expression, hands
Sent to project: Branding the Species